Losing money isn't favorable, whether in investments or new purchases, and watches are no exception. Like cars, many watches tend to depreciate once they leave the store. However, certain luxury watch brands retain or even appreciate in value over time.
While predicting the future and profitability is challenging without a crystal ball or fortune teller, making informed decisions based on historical trends and diligent maintenance can help identify watches that serve as valuable assets.
Luxury Watch Brands Investment Guide
In this Luxury Watch Brands Investment Guide, we present 8 luxury watch brands that hold their value the best.
Here's our pick of 8 luxury watch brands with high returns.
Richard Mille
How to protect luxury watches
Richard Mille
Richard Mille, a Swiss brand established in 2001, has garnered renown, especially among prominent athletes and in the realm of race cars. The company stands out for its innovative approach to watchmaking, introducing cutting-edge technologies such as sapphire crystals, carbon nanofiber baseplates, and intricate G-force sensors. The price range for Richard Mille watches spans from $80,000 to over $5 million.
Luxury watches have transcended their basic function of telling time.
Jacob & Co. fearlessly creates watches and jewelry that once existed only in dreams.
Renowned for pioneering innovations in high watchmaking, Jacob & Co. continually breaks new ground by introducing unprecedented complications and combinations, while honoring traditional craftsmanship.
Their innovative spirit drives experimentation with materials, techniques, and new complications, setting them apart from conventional watchmakers.
Jacob & Co.'s collections exude creativity, showcasing radical designs, groundbreaking complications, and unique combinations that redefine high watchmaking and jewelry.
The brand embraces risk-taking, daring to realize what was once deemed "impossible" by the Swiss establishment. From the SF24 to the Astronomia and beyond, Jacob & Co. transforms bold concepts into tangible reality.
Hublot, the Swiss luxury watchmaker founded in 1980, has been a trailblazer with its exceptional designs, unique material combinations, and top-tier craftsmanship. The brand's inception marked a groundbreaking moment with its inaugural collection, featuring the world's first gold watch on a rubber strap. This iconic timepiece introduced Hublot's distinctive bezel adorned with prominent screws, inspired by a ship's porthole. Notably, "Hublot" translates to "porthole" in French, reflecting this inspiration.
The brand's contemporary collection continues this legacy by merging seemingly disparate materials. Hublot stands as the sole producer of Magic Gold, an alloy blending yellow gold and ceramic. Their watches incorporate carbon, sapphire, titanium, textiles, and even a form of concrete. A closer look inside these timepieces unveils Hublot's mastery in the art of watchmaking.
Since 1905, Rolex has stood as a trailblazer in the world of watchmaking, offering exceptional value and investment opportunities.
Among the top choices, the Submariner, Oyster Perpetual, and Deepsea models stand out for their impressive resale value. Investing in a Rolex timepiece assures a significant return when you decide to resell it.
For nearly two centuries, Patek Philippe has epitomized elegance, sophistication, and exclusivity. Renowned for its intricate craftsmanship, the brand meticulously constructs numerous components in-house, elevating the value of their creations in the market.
Among the finest choices from Patek Philippe are the Chronograph, Philippe Nautilus, and Aquanaut, known for their exceptional quality and desirability.
Cartier Paris has attained the pinnacle of prestige and style in the watchmaking realm, creating timepieces that endure the test of time. A Cartier watch typically sells for approximately $4000, and with proper care, it generally retains its value quite well.
Since 1945, this prestigious German watch brand has honed its expertise, advocating self-sufficiency in craftsmanship. Employing silver or nickel, they meticulously craft every component in-house. Skilled artisans meticulously assemble each watch, striving for perfection. While newer models might not hold their value immediately, older editions tend to fetch significant resale value.
Omega, a renowned brand, is celebrated for its value retention without carrying the lofty price tags of some counterparts. Notably, Buzz Aldrin sported an Omega watch during the historic moon landing, a testament to their enduring quality. Omega persists in crafting top-notch, in-house assembled timepieces. Models like the Speedmaster, Constellation, or Omega Seamaster are recommended for potential investment.
This renowned watch brand boasts stunning designs and is esteemed among collectors for its investment potential. Some of its timepieces have soared in value, reaching prices as high as $100,000. Standout models like Duoplan, Atmos, Master Control, and Memovox Polaris from Jaeger-LeCoultre are highly coveted in the market.
Founded in 1860, TAG Heuer stands out as a luxury watch brand with a wide range of timepieces and a strong marketing presence. Celebrities like Chris Hemsworth and Elvis Presley are proud owners of TAG Heuer watches. These watches boast a distinctive vintage charm, combining beautiful design with practicality, catering to consumers' preferences. Noteworthy models to consider include Monaco, Monza, and the iconic TAG Heuer Carrera.
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